Is LinkedIn Overlooked by Photographers? Six Tips to Get More Out of It

Is LinkedIn one of the most overlooked social media networks for photographers? With over 460 million users and growing, it’s not something you can just ignore. Yet, that's exactly what a lot of photographers do, myself included. We joined Facebook because everyone was already there, and Instagram just makes sense for visual professionals. LinkedIn started out as a tool for building a resume and finding a new job. As self-employed freelance individuals, do we really have a need for that?

However you look at it, LinkedIn has a lot of tools, tons of potential clients, and industry peers that can benefit photographers. For every one user that doesn't see the worth, there is another claiming to get a lot of work from it. It’s for that reason I’m guessing a lot of you only use LinkedIn for occasionally updating what you've been up to or accepting new requests. For the last several years, that's really all I did, and yet, I keep holding on to it.

Using Instagram Stories as a Marketing Tool for Photographers

Are you using Instagram Stories in your marketing? Are you wondering how photographers are using Stories? With new features like tagging and Boomerang being added this week as well as the possibility of links being added in the near future, Instagram Stories is quickly becoming a great tool for marketing that every photographer should take advantage of. Here is a list of ways you can start using Stories for your business today.