Are you using Instagram Stories in your marketing? Are you wondering how photographers are using Stories? With new features like tagging and Boomerang being added this week as well as the possibility of links being added in the near future, Instagram Stories is quickly becoming a great tool for marketing that every photographer should take advantage of. Here is a list of ways you can start using Stories for your business today.
The Importance and Real Reason for Attending Industry Events like PDN's Photo Plus Expo
Last weekend was PDN’s Photo Plus Expo, and like a lot of east coast photographers I was in attendance. It seems like every year photo conferences get bigger and better drawing in massive crowds and yet there are still photographers who don't see any value in them. It makes me wonder if people understand and are taking full advantage of these events.
For about the last decade I've been attending Photo Plus Expo among other conferences. I was lucky that in college as an editor for the school paper attending educational events like these were fully paid for. I’m extremely grateful for those first couple of years because without them I wouldn't have learned just how important they really are within in the Photo Industry and to becoming a Pro. Since I just returned from Photo Plus Expo I’ll be referring to it for examples but most of what I'm going to talk about applies to almost all conferences, workshops, national organizations (ASMP, APA, PPA etc), and even camera clubs.
How Photographing Skylines Made Me a Better Photographer
Photographing skylines and cityscapes takes a lot of technical ability, both in knowing what gear to bring and how to capture a variety of lighting conditions. Many photographers have made careers out of perfecting this genre, taking it even further by mixing in astrophotography, light painting, and even motion. Whether you're looking to explore your own backyard or get more out of traveling, shooting skylines can open your eyes to new possibilities no matter what type of photography you shoot.